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catroll (kæt’rol) n.:

  1. When someone inserts a hidden/secret ref­er­ence to cats online (espe­cially util­ising the ‘:3′ emoticon). Cf. Rick­roll.
    Num­ber of catrolls I’ve per­formed on twitter:3

- The Urban Dictionary

It seems that I have in fact loc­ated the earli­est case of a catroll known to the world.

That is the song “Dead Cat Three Times” by the band Grinspoon. Its usu­ally quoted name:

DC X3

Poor kitty.

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